Search results for "Visual rhetoric"
showing 8 items of 8 documents
Interpretation of journalistic photographs as an instrument of visual literacy education
2016
Images are produced, used and distributed on an enormous scale. However, the skills of understanding, interpreting and using images as well as thinking and learning in terms of images are taken for granted, and thus, they are not sufficiently taught and developed, especially in higher education. The need for introducing visual literacy into the curriculum was identified in late 1960s, but no concrete guidelines have followed. This study proposes to apply interpretation of journalistic photographs as an instrument of visual literacy education. The main focus is on the image interpretation process and the kinds of meanings viewers apply to a photograph in the interpretation process. In each o…
Graphic emotion: a critical rhetorical analysis of online children-related charity communication in poland
2019
This study explores dominant applications of graphic affordances in a sample of children-related charity appeals collected from the official websites of nine prominent Polish foundations in late 2016. It provides a systematic description of salient typographic and iconographic resources and an assessment of their rhetorical potential to solicit donations. The analysis focuses on three dominant discursive strategies used by charity communicators, namely how graphic affordances project utility (logos), confidence (ethos) and engagement (pathos). The article offers a critique of strategic emotional stimulation through aestheticized imagery and infantilizing graphics that replace arguments with…
La Concepción de María en el tiempo. Recuperación de fórmulas tempranas de representación de la Inmaculada Concepción en la retórica visual del virre…
2014
This paper addresses a genuine aspect of conceptionist visual rhetoric during the Viceroyalty of New Spain: the recycling of Immaculate Conception earlier types of representation that, with the consolidation of the image of the Immaculate derived from the Tota Pulchra, had fallen deprecated in the peninsular art. The tendency of artists and patrons towards these typologies reveals a key aspect to understand the definition of Hispanic culture during the centuries of the Baroque. In the peripheral areas of the Empire, instead of continuous affirmation of the existence of a single Hispanic world, the springs of control over the religious image allowed variability in the implementation of the C…
Children in the visual coverage of the European refugee crisis: A case study of the World Press Photo 2016
2018
Shifts in the visual coverage of refugees arriving in Europe and prominent compassion fatigue emphasize the need to examine visual strategies utilized to report on the crisis. This study focuses on representations of refugee children using a case of the World Press Photo (WPP) 2016. The material was interpreted with a model for visual rhetorical interpretation of journalistic photographs. Findings indicate the main visual elements involved in representing refugee children: visual trope of the migrant father, relation between children and barriers, visual oxymoron (juxtaposition of contradictory elements) and atmosphere in photographs. Findings suggest that photographs address polemics speci…
Instagram w autoprezentacji politycznej. Analiza wizualna postów polskich kandydatów do Europarlamentu w 2019 roku
2020
This article reviews currently available literature on the role of Instagram in political communication and reports on the results of the analysis of 1976 Instagram posts of the most active politicians during the 2019 European parliamentary election campaign in Poland. With the aid of quantitative thematic analysis and qualitative visual rhetorical analysis, we identify the main patterns of self-representation of candidates and compare the forms of visualization and typical strategies of building ethos and mobilizing the voters across parties. We prove that traditional representations of candidates (delivering speeches, canvassing, shaking hands) and national (rather than European) symbols …
Retorica dello spazio: il caso della street art
2014
La street art è un fenomeno capillare che si dispiega negli spazi urbani con stili e forme diverse. L’intervento prende in esame alcune operazioni artistiche analizzando le strategie retoriche utilizzate. Ricorrendo a diversi regimi di visibilità e utilizzando l’apostrofe, l’iperbole o ancora il camouflage gli artisti creano narrazioni imprevedibili e sollecitano continuamente l’attenzione del fruitore. Gli interventi di street art possono così considerarsi come campi di manovra che instaurano nello spazio urbano conflitti, sfide o complicità con i fruitori e in tal senso si rivela opportuno soffermarsi sui casi di riscrittura o di cancellazione delle opere.
Teaching Argumentation Theory and Practice: The Case of 12 Angry Men
2011
The aim of this contribution is to illustrate how the pragmadialectical model of critical discussion may be explained and studied with the jurors' deliberations in the film 12 Angry Men. The film itself may be understood as an argument by example, and to defend this idea we take into consideration the thesis that the filmmaker wants to establish, the constraints of the medium, and the three classical perspectives on argumentation.
Visual Arguments in Film
2008
Nuestro objetivo es señalar algunas diferencias entre los argumentos verbales y visuales, y promover la perspectiva retórica de la argumentación, yendo más allá de la relevancia de la lógica y de la pragmática. En nuestra opinión, si ha de ser racional y aceptable como argumentación (visual), un film debe dirigirse a espectadores que tienen creencias informadas sobre el tema visto en la pantalla y sobre las limitaciones y las convenciones del medio. En nuestras reflexiones, aplicamos el análisis retórico al cine como un acto simbólico, humano y comunicativo que a veces puede entenderse como un argumento trazado visualmente. Como mezcla de estímulos visuales, auditivos y verbales, el film ex…